Undo it with Ornish | Healthways

Healthways teamed up with Dr. Dean Ornish to roll out a branded healthy heart lifestyle management program. Dragonfly was called in at the concept stage to develop the look and feel for the printed collateral for the HCP and consumer audience. Featuring soulful testimonial photography by Stephen Kennedy, an expansive grid of patient faces and bold positioning of the brand logo letter forms, the introductory kit captured the energy and optimism of Undo it with Ornish for it’s launch at UCLA Health.

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