The pressure was on. An institution founded in 1898 has seen a lot of Holiday cards over the years. This year the job was given to the new, two-person Marketing department. What to do? Call Dragonfly.
Dragonfly delivered multiple concepts and Cornell chose the “lightbulb filaments” idea because it delivered innovation and warmth that supported the new brand mantra “Care. Discover. Teach.” in both print and animated formats.
Following that success, WCM awarded DDG with infographic designs.