Peter brings 35 years to his role as founder and president at Dragonfly Design Group. As the team’s senior-most leader, he is responsible for evaluating clients’ communications needs and mapping out initial strategies, budget scenarios and streamlined timetables – and helping clients understand them. Peter’s vision for the studio as a friendly, “can-do” one-stop-shop is threaded through every project and every team member, day in day out.
Once a concept is vetted and approved, Peter, along with a dedicated project manager, oversee all aspects of design modifications, art direction, final layout production, print supervision and interactive postings. Peter is accessible and always looking to ensure clear, open client communication and high-quality work every step of the way.
Over the years, Peter’s clients have included: the 1984 Summer Olympic Committee in Los Angeles, Nissan Motor Corporation, Honda Motor Company, Chevron / Texaco, Hilton Hotels Corporation, DoubleTree by Hilton, Embassy Suites by Hilton, The Waldorf Astoria, The Millennium Biltmore Hotel, Camino Real Hotels, DineEquity / IHOP, Wal-Mart, Young & Rubicam, Chandler Chicco / inVentiv Health, Cohn & Wolfe, CAPS Universal Payroll, Edelman, Ketchum, MSLGROUP / Publicis, Cooney Waters Unlimited, Cerrell Associates, Marathon Communications, Mercury Public Affairs and the Los Angeles Convention & Visitors Bureau, among others.
A champion of the local community, Peter has actively been involved with the Sherman Oaks Chamber of Commerce (board member); The Breakfast Roundtable, Downtown Los Angeles (member and past president); AYSO (soccer coach and referee); and St. Francis de Sales School (visual branding and marketing director).